Merrell Test Lab
A man in athletic clothing, including a gray shirt with black arm sleeves, crouching on a forest trail during daylight, surrounded by tall trees, with sunlight filtering through the branches.

Art and Content Direction for Merrell Test Lab 2023 Campaign. Director’s cut.

Titled “Weightless”.

A man running on a mountain trail wearing orange running shoes, white socks, and athletic clothing, with mountains in the background and text that reads 'Same is Boring' and 'Skyfire 2'.
A young man with a beard and styled hair wearing a black Merrell t-shirt, leaning with crossed arms in an outdoor setting with a cloudy sky and distant landscape.

Film by Jared Fadel and the Ravenscroft’s.

Written by Burke diPiazza.
Art Direction by me.

Photography by Will Saunders.

Special thanks to Impossible Objects, Company 3, and many others.

A woman running uphill on a mountain trail, viewed from behind a man also running on the trail with the foreground showing his leg and shoe.
A person climbing a tree, viewed from below showing their shoe and part of their body against a backdrop of the blue sky and green leaves.
Pair of white and black shoes embellished with pearls, crystals, and decorative spikes, seen on two different people wearing light-colored dresses.

Simone Rocha

A pink oval-shaped smart speaker with a fabric top surface, placed on a white surface against a light blue background.

Google

Dingyun Zhang

A futuristic, ventilated sports shoe floating above sand dunes at dusk with a purple and dark blue sky.