The World Can Adjust x Hawthorne

We wanted to redefine what a “Tailored Bathroom” felt like. So we started with the way it smells. “The World Can Adjust” is a commercial campaign that beautifully blends the individualism of who you are on the weekend with who everyone else is on a mundane Monday morning. Bring your Saturday style to your Monday office.

 
 
 
 

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My Role: Director, Director of Photography, Colorist, Editor

Art Director: Tessa Memmott

Copywriter: Enoch Lui

Lighting: Caleb Blackhurst

Manager & Producer: Marshall Ward

Strategy: Quinn Frehner