The World Can Adjust x Hawthorne
We wanted to redefine what a “Tailored Bathroom” felt like. So we started with the way it smells. “The World Can Adjust” is a commercial campaign that beautifully blends the individualism of who you are on the weekend with who everyone else is on a mundane Monday morning. Bring your Saturday style to your Monday office.
My Role: Director, Director of Photography, Colorist, Editor
Art Director: Tessa Memmott
Copywriter: Enoch Lui
Lighting: Caleb Blackhurst
Manager & Producer: Marshall Ward
Strategy: Quinn Frehner